A crumpled local newspaper, ink bleeding in the rain, a tattoo of useless words on the Styrofoam takeaway. A case of stacked metaphors, every sentence weighted with the freight of muscle, plunge, pressing ahead. Snowflakes of unbreakable material make their way across bladderwrack pavements. Words like eateries and retail melt through the cracks and what’s left is the skeletal possibility of what could be, mulched in quicksand, the mall revamped with luscious funds and pumped to the brim with glass, tiles of parquet impression, leisure. The Kyle Centre mall, as understood in American English (O to cue Idlewild forever in the longing for that sensitive, Irvine drawl), once boasted a fountain where you tossed in your lucky pennies. There was a genuine, operating foodcourt. In the summer, tents would be erected upstairs for sale; a bouncy castle provided cheap joy for children and teenagers bored by another washout July. Many of us stole first kisses in the warm, polyester glow of those tents. We’d take caffeinated beverages and go browsing, the way you do now with the ease of a thumb and the screen, the virtual checkout. The semiology of colour in familiar high street stores, from Next to Topshop, functioned as landmarks in the crisscross abyss of ersatz environs, scaled to micro.
What comes next, next, next—a panoply of signage directs the flow of bodies. There were four entrances and exits, but only locals mastered the correct orientations. Kids drifted aimlessly up and down the escalators, shouting to friends who clustered on the floor below, sharing meal deals purloined from Superdrug, dropping fake grated cheese on the sallow floor. Medievals feeding their daily, carpeted fodder; a spin-cycle draining the pockets of millennials. All was amalgamation, consumerism in miniature. There was the looping belt of process that brought each person’s return on a Saturday afternoon. You might say bustling, even, if you were a journalist running out of words. You felt the bloat, the awkward accrual of bags, the jostle towards actual sunlight fizzled in the imminent night. Evening came quicker by the sea, shaded by islands and cloudy bars. Making impulse decisions, drawing back to the thing that comes without thinking.
To return ten years on is to witness the boom and bust cycle’s distilled effect. Scrunched out remnants of culture, expendable income bleached to regret. Towns throughout Britain, of course, lay waste to the whims of the market; but few as strong as this one. A smattering of bookies, charity shops, pawnbrokers and dingy discount stores spring up where cafés and clothes shops used to be. The supermarkets teem with the deranged ennui of the drifters. Old folks carry their bags to and fro, not gathering—not even picking the fruit of occasional Watt Brothers lipsticks. Their gums sink with cheap mints, the quality of the buskers slackens to fraught renditions of ‘All of Me’. As if the comprehensive self were still a myth to be chased. Pill poppers make the rounds quite openly, TKMaxx installs vein-resistant violet lighting in its bathrooms to stave off addicts. The establishment dwindles. Woolworths closed an age ago; they are slowly getting used to it.
As operational concept, the town brings out its humming despair. Gulls swoop in circles, waiting to descend on their carrion, the fag butts flicked into new oblivions. When dropped from a four-storey carpark, nutmeg stoned, you practise the art of temporal refusal—stepping literally into the upswept dust of the times. Trying out the bone-shattering acrobatics. Something glimpsed on telly. Creating a whirl of delusion which staves off the fear, if only for three hours with side effect headaches. You sit in the sticky dark of the Odeon, chewing peanuts, waiting for the arrival of those who won’t come. A shower runs on in the back of your mind; numeric paranoias flourish like dog daisies in June-green meadows. All of a sweetness, lingering aspartame. River Island being that literalised metaphor for outdoor fashion, something exotic in the lurid schemes. New tribes stranded on the traffic islands of their adolescent years, calling for help but only serving to prompt more crashes. The roadsides fill up with scrap metal, coke cans, broken dreams. Only the criminals pick litter and weeds. Somebody stops you on the street to ask about your pension, your PPI. In trackies you concoct some lie of an income. It feels better to exist beyond form, chewing a pack of mucilaginous candy, taming the jaw towards process. I run, I run, I run.
Practitioners of parkour and skaters clatter up the common walkways, alleys–backflipping normality. In that violent clack or fall of trainers, they emit fresh wavelengths on the general orbit. They are trying to avoid, like all of us, the inevitable, hullabaloo pull of the Kyle Centre, its middling void drawing us back to terrible origins. Returning after years, I found the mall to be almost utterly empty. The floor tiles coated with a fine layer of dust. I could almost hear the tinny echoes of Macintosh Plus resonate in the brain as I glided around, glancing into the charnel grounds of abandoned shop windows. Was this the mall of yesterday, snagged in its vividly bland, retro-futurity? Tacky goods, novelty toys and festive decorations were stacked up without sale, all in a jumble, asynchronic. There was an elegiac quality to the silence, the desolation, the click of my heels on the tiles. Usually, a curated selection of galling chart bangers would blast from some unseen stereo, but this has been replaced by a low-level, Lynchian electrical hum. There’s almost a sense that the whole setup could explode; something of J. G. Ballard’s comment that ‘reality itself’ feels like some kind of elaborate ‘stage set’, one that ‘could be dismantled at any moment’. Who would do the dismantling–and how violently? An irritated, private developer, snuffling the truffles of riches buried beneath crumbling plaster? When I touch shop signs, the tarnish comes apart in my fingers, along with all youthful glitz of faith. Consumerism comes here to evade its afterlife. I consider the rent rates of a gamble.
April 2017, a fresh visit. The only shop that appeared to be open—beyond a curious popup tent with a sunglass stand of neon hairbands—sold vapes in all sorts of flavours. Oddly appropriate that the vaporisation business flourished under recession. Ye olde Marx strikes again: ‘All that is solid melts into air’. The material basis of capital, of physical living–structures defined and hardened over years of labour relations–is eventually dissipated under the strain of its own regime. Our cloying desires rent free and exhaled as vapour, the flavours of youth recreated with chemical enhancements. Cookies and cream, strawberry sundae, cherry cola; all the treats once devoured in these hallowed walls provide now the scented mists of our caustic lungs. We choke on the smallness of the shrinking world, distracted by flickering images.
Quite satisfying, really, to find oneself wandering around in the new vacuity. Less sincerity than simple dwelling in abstraction, a reminder that such clear plexiglass canvases once held the false cheer of advertisements. Stalking the old trajectories, attempting to align memories of space, place, movement. By posing at the broken fruit machine, sticking post-its upon the locked bathroom doors, peering into grime-smeared windows, are we enacting a form of détournement, constructing a new milieu, hijacking a bland, capitalist reality? EAT ME/DISCOUNTS/SALES/NEW DEALS (Tony Blair’s Cheshire cat grin suspended in symptomatic darkness). The devouring logic of the overdraft reigns, gasps, struggles for land. We snap for Instagram, slathering everything with inevitable millennial humour, a soft irony tinged with longing. These washed-out, fluorine filters; do they augment the dreaminess or merely expose the inherently bland, detached, trifling logic of the fetish? For all love for material is only immaterial. What you trade on a wage, the price of petrol; a burnout dependence, the chalky velocity.
I once saw my friend play guitar here, his voice resonating with surprising boom in the faux-brick cavern. It was a Sunday, no-one around but other hoodies, pensioners, lovers on their way between worlds. More than ever, the c e n t r e becomes transit zone, the overlap of other non-places. Time exists perpetually at four o’clock, the imminent closing of the shops, the light spilling in so grey and serene from tiny windows. It could be any time, in dreichest summer or dimmest winter. With sloganeered t-shirts, devoid of irony (“I Love to Shop Til I Drop”), we depart from resistance and give ourselves freely to the tide of tabloid iconography. It sweeps us inside its beige dripping media, sickly vanilla, till we are left like baby in the corner, picking dirt from beneath our milky nails. Waiting. People stop buying us ice-creams, frappuccinos, smoothies. All sugar departs by the lore of the body’s exhaustion. The inner world of the subject meets its flux in the antique plasticity of a once blazing commercialism. The streets shriek with bird-shit, pollutant buses, football hooligans and irate teenagers. Always there is the sharp, iodine smell of the sea. Someone stuck their disposable fork in an apple, set rotten upon a statue, as if waiting to be struck by lightning, lottery, something. A bottle of vodka is thrown from the luminous heights of White City, the same old hood in its twilight sleep.
The new silver screen dream was deemed a ‘multiplex’, a grand unveiling with the rich promise of quick progress, an ambitious proposal; a snip off the cash boost economy, a successful investment. Two years on and the ghosts still roam the walls, the bleak clichés of everything must go. Go where? Capitalism, in the age of waste, strips us of former ideals for nowhere, elsewhere. We know all the junk floats back somehow; we’ve seen the debris, the bottles, the latex remains washed up on the shore. You can just about hear the dull roar of an old hairdryer, blasting away the years in what once was a trendy hair salon. Temporary beauty, a pencil full of noxious lead. Nobody leaves Yelp reviews for the dead. The eighties decor, the depression of spirit. We circle back round, take the westerly entrance out towards honey-drip sunsets. Nobody weeps for the high street store, nor sheds a penny for the sake of nostalgia. Soon all will be gone, sodium dissolved; as sure as your new emporium, the vapours coming in through the walls, coating each residue thing with virulent mists. For reminiscence, for seconds caught static in the gleam of the fountain, an imaginary power sweeps us northward, drawn to other versions of lost dreams, lost treats, the endless catacomb concrete.
mariaology 
